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Role Title

Digital Media Portfolio

Welcome to my Digital Media Portfolio. Here, you’ll find a curated selection of projects that showcase my journey as a Social Media Manager, Graphic Designer, and Brand Consultant. Each project represents a unique collaboration with diverse clients, where I’ve had the opportunity to blend creativity with strategic thinking. From developing distinctive brand identities to crafting compelling social media content, this portfolio is a testament to my dedication to elevating brands and building engaging online communities.

Skin Care Brand Social Media  Enhancement

Project Scope:

Collaborated with a natural skincare brand, to develop a unique social media package, enhancing their online presence.

 

Deliverables:

 

20 Editable Brand Templates: Custom-designed for easy editing, ensuring a consistent, professional social media aesthetic.

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Custom Caption Examples: Tailored captions to match brand tone, enhancing audience engagement.

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Highlights Bundle: Curated highlight covers and content ideas for dynamic social profile storytelling.

 

Impact:

This project equipped my client with essential tools for an effective, self-managed social media strategy, emphasizing brand consistency and audience interaction.

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Role Title

LGTBQ+ Charity Social Media Campaign

Project Scope: Partnered with LGTBQ+ charity to enhance their social media presence, focusing on content creation and campaign development for event promotion.

 

Responsibilities:

 

Content Sourcing and Creation: Researched and gathered information to produce relevant, engaging content tailored to my client’s audience and mission.

 

Visual Design: Developed eye-catching visuals for each post, aligning with the organization’s branding and message.

 

Event Promotion Campaigns: Strategically crafted and executed social media campaigns to effectively promote  events, increasing awareness and participation.

 

Impact: This collaboration led to increased engagement and visibility for the organisation’s events and initiatives, showcasing my ability to manage and elevate a brand’s social media strategy from conception to execution.

Role Title

Botanica Brand Launch

Project Scope: Collaborated with a start-up, to establish their brand identity and online presence from the ground up.

 

Services Provided:

 

Brand Development: Designed the overall brand aesthetic, including color schemes and logo, setting a foundational visual identity.

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Social Media Platform Creation: Initiated and set up their social media platforms, aligning with the newly developed brand aesthetic for cohesive online representation.

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Product Photography Package: Delivered a suite of professional product photographs, capturing the essence of my client’s offerings and enhancing their visual storytelling.

 

Impact: This project was instrumental in launching Smoke and Elixir’s brand, creating a strong visual identity and laying the groundwork for their digital footprint. My involvement ranged from initial brand conceptualization to practical implementation, including visual and digital content creation.

© 2035 by Kevina Lorae

Kevina Lorae Digital Portfolio 
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